Presenting: LOW FLOW Co.

 Photo courtesy of

Photo courtesy of

To set the scene, my friend Dennis and I were at SXSW in Austin last month. We were in and out of bars, meeting different people out and about on 6th Street. As I was stumbling down 6th (I'm sure to the dismay of most Austinites), I saw two guys walking toward me with skateboards in hand; even sober me would have felt obliged to talk to my fellow wood-pushing brothers.

Instantly, these dudes were awesome. Both of them were wearing apparel that read, "LOW FLOW", so I asked what it was. Turns out, they were starting a new skateboarding brand down in Austin.

Pedro, one of the two skaters, gave me his board to kickflip with. Needless to say, drunk me was not able to stand, let alone kickflip while on wheels. By the end of me embarrassing myself on something I've done for 13+ years, we discussed collaborating and I told them I'd love to write an article about them, and here we are.

So, where and how did Low Flow get its start?

Skateboarding changed my perspective about the city I was raised in, Brownsville, Texas, one of the poorest cities in south Texas. I saw streets differently. Stairs to me weren’t for walking anymore. They were to be kickflipped over and handrails were meant to be boardslid, instead of being used as a safety rail to hold on to when walking down stairs. Skateboarding led me to find my passion for photography and photography changed the way I saw life. It changed everything. I realized I wanted to be able to live off of photography. Whether I was barely making it or making millions, it didn’t matter to me. I just want to be able to travel and photograph great moments for my own enjoyment.
— Pedro

To the creator of Low Flow, skateboarding is so much more than a mere sport; it is an art form.

Now I have always enjoyed helping others and I love anything in the art spectrum, whether its cooking, painting, graffiti or photography, but there’s other ways media-type art can be demonstrated. Whether you agree with it or not, I have always thought that skateboarding was an art form. Skateboarders [to Pedro] can be compared to [paint] brushes. There are different shapes and sizes and with a different flick of your feet, you can achieve a unique style. Skateboards, which are the paint for the canvas (concrete or whichever flat surface the skateboarder is doing his art), can be flipped around with the skateboarders feet or hands to perform incredible tricks and some make it look so easy. That is when you have it down to an art.
— Pedro

I know a lot of skateboarders around the world can share this same passion and these same ideals. You may be wondering, "Why the name 'Low Flow'?" According to Pedro, it's because he was sick and tired of society looking at skateboarders in a low light. He wanted to create a company that would promote skateboarders and artists alike, in a positive way. Together, he wants to create a community of unity and that's something I think we can all respect and get behind.

I asked Pedro if there were any specific stories he wanted to share and he told me:

Yes! I went to House Park Skatepark one Saturday afternoon to film for our upcoming video, to be uploaded May 1st, and I got complimented by Taylor Massey, a super cool Dallas skater, on my tré flips. I had recently injured my right knee [which made it so that] I had not been able to skate to my full potential and I felt pretty badass for still being able to pull off such an amazing trick. I decided to try the tré down a 3 stair and I landed it after about ten tries. After Taylor saw me land it, he backed me up by doing a tré again after 20 times he had already done it.
Taylor, a full on white dude, (no racism intended), happened to love tacos and Mexican music. He knew the lyrics to some songs I remembered from when I was a kid. He [Massey] was a real, humble dude. We ended up going to 6th street and skated up and down the bars. People enjoyed our kickflips up and down the road. Some even wanted to try to use our boards. It amazes me that some people are still so humble towards skateboarders.
— Pedro

What are Low Flow's future plans?

My goal is to create a space for all sorts of artists and skateboarders to enjoy. I will actually be headed to Los Angeles for National Go Skateboarding Day to promote the brand and give away some shirts and decks, which won’t be unveiled ‘til mid-summer.

It was truly a pleasure to meet Pedro and his friend in Austin. I can't wait to see Low Flow do big things in the future. To see him and his company in L.A. and to keep up with everything 'Low Flow', check out the links below to the website and all of their social media.